Premium e-commerce websites
Atelier Vivance does luxury ecommerce website design for premium brands, perfume and fragrance houses among them: cinematic storefront and product experiences, the part of an online store that makes a product wanted, from the collection film to the product page. Checkout, payment and login systems are scoped separately for each project.
Which brands a cinematic storefront is for
Atelier Vivance designs storefronts for fragrance, fashion, jewellery and homeware brands that sell a small range of products at a high price.
Available to brands and businesses in the United States and Canada, the Gulf, and the UK and Europe.
There, presentation carries much of the sale, and a grid of identical cards makes a considered object look like stock. A brand with thousands of products needs a conventional store instead.
What a premium storefront includes
A premium e-commerce website from Atelier Vivance covers three layers of presentation, plus a written scope for everything after the decision to buy.
- The collection film The range as one continuous sequence, so the products read as a collection rather than a grid of cards.
- Product pages Imagery, story and facts in plain text for each product: notes, materials, sizes, whatever a buyer needs to decide.
- The storefront design Navigation, collection and product layouts, and the route to checkout, designed with the film.
- A written scope for checkout Cart, payment and any customer account described as separate work with its own price and review.
How the products are presented
Atelier Vivance designs the presentation of a store first and shows it to you as art direction before a single product page is built.
The collection film sets the order in which a buyer meets the range, and every product page inherits its light and type, so the store reads as one house rather than a template. Fasih Ud Din Mazhar, who directs the studio, puts the scope, schedule and price in writing before anything is promised.
The build that shows a product as film
Atelier Vivance shows a product presented as film through Cinq Terres, five worlds made for a single fragrance and held on one timeline.
At dusk the camera pushes into the flacon itself and comes out in the next world: the product is the way through the story, not a thumbnail beside it. Cinq Terres was made on the studio’s own initiative rather than for a brand, its imagery was generated and composited in the studio, and no conversion figures are claimed for it.
- Cinq Terres Ten chained film segments and 848 scrub-addressable frames, the still images the scroll can stop on, where a change of world is scrolled through rather than navigated to.
What this service leaves out
Atelier Vivance does not offer checkout, payment or login systems as a ready-made capability, and nothing about them is promised before scoping.
Film weighs more than a photograph, so each scene on a product page costs load time on a phone, a cost measured and agreed rather than found after launch.
Where a scene of a real product is generated rather than photographed, the store says so.
Settling the store before it is scoped
Three things are best settled with the studio before a cinematic storefront is scoped, and each one is answered here.
Can the studio build the checkout?
Not as a ready-made system. A cart, payments, accounts or stock control are scoped, priced and reviewed as their own project.
Which payment providers can the store use?
That depends on the country the store sells from, so it is settled during scoping.
How many products suit a cinematic storefront?
A short range where each product can carry a scene. At thousands of products the film gets in the way.
Opening the conversation about a store
To start a storefront, write to the studio with the range you sell, the country you sell from and when the store needs to open.
Write to the director. fasih@ateliervivance.com
WhatsApp +92 307 578 9282
Before trusting a supplier with a storefront, check the registration and how a build is reviewed on the studio page, both in plain words.